Black Friday, The Cocorose Way: Thoughtful Shopping, Beautifully Made Shoes

Black Friday used to be a single weekend of flash deals and late-night queues. Fast forward to 2025, and it feels like the entire month of November has turned into a sale season, with inboxes full, banners flashing, and the world spinning faster than ever.

As an independent brand, we’ve often wrestled with how to approach it. The truth is, we get it from both sides. On one hand, we know how important every sale is to small businesses, and how hard it can be to compete with global giants offering gigantic, month-long discounts on mass-produced goods. On the other, we completely understand our customers, because we are those customers too.

When a brand offers something special, responsibly and thoughtfully made, it’s not just appreciated, but it’s helpful too, especially at this time of the year. So this year, we’re embracing Black Friday in our own Cocorose way.

If You Can’t Beat Them, Join Them. But Do It Differently

Our Black Friday Sale begins on a selected collected of our shoes. Our approach to Black Friday isn’t about rushing or slashing prices to extremes. Rather, we prefer to celebrate our brand and our values of comfort and craftsmanship, reward our community, and offer something meaningful during a season when every penny counts.

Because behind every pair of Cocorose shoes is a passionate team who designs, hand-makes and finishes, and packs each pair with care. Our Black Friday Sale is a thank you, for supporting us as a brand, for choosing independent craftsmanship, comfort and longevity over fast fashion, and for walking with us, year after year.

👉 Shop the Cocorose Black Friday Sale

Why Black Friday Doesn’t Have to Mean “Overconsumption”

It’s easy to associate Black Friday with waste, chaos, and impulse buying, and we understand why many people (and brands) have pushed back against it. In fact, we boycotted Black Friday several years ago.

However, as we've grown a bit older and wiser, we understand that Black Friday can absolutely look different and be about thoughtful shopping. As consumers, we just need to re-programme so that we don't get swayed by the billionaires who want you to buy more. With that in mind, now is the opportunity for change and to buy better. Investing in items and shoes that last season after season, that feel wonderful to wear, that make you feel happy and joyful and that gives you a confidence boost; those are purchases that bring real value.

For Cocorose, when you shop our Sale Collection, you’re investing in soft, responsibly made women's leather trainers and foldable ballet flats that have been handcrafted for you. You’re choosing designs that work with your wardrobe year-round; not just for one season. And of course, we're offering a special promotion which we are sure would be very welcomed at this time of year.

Why Cocorose Shoes Are Worth the Wait (and the Sale)

Whether it’s our foldable ballet flats, beautifully cushioned trainers, or soft leather loafers, each pair of Cocorose shoes is made with one goal in mind: to combine comfort and elegance without compromise.

Every design reflects real life; commuting, travelling, chasing toddlers, catching flights, and everything in between.

We don’t design for trends. We design for you, for women who do it all, who value quality, and who believe that style and comfort shouldn’t be mutually exclusive.

So, when we run a sale, it’s because we want to give something back. It’s our way of saying thank you for choosing thoughtful craftsmanship in a world that moves too fast.

A Little Perspective for This Year’s Black Friday

If you’re feeling overwhelmed by the sheer scale of Black Friday this year, you’re not alone.

But maybe this season, we can all redefine what Black Friday means. For us, it’s not about buying in bulk or chasing every deal. It’s about slowing down, choosing well, and investing in pieces that will make your everyday that bit more comfortable, beautiful and joyful.

So, if you’re planning to shop, please do it consciously. Support the brands you love. Support the makers behind them. And if that happens to include a pair of Cocorose shoes, we’ll be right there with you. Grateful, proud, and walking beside you every step of the way.

👉 Explore the Cocorose Black Friday Sale

FAQs

1. When does the Cocorose Black Friday Sale start?
Our Black Friday Sale has started. Slightly earlier than the traditional weekend, so giving you more time to browse and shop at your own pace.

2. How long will the sale last?
For a limited period only. We won’t be running month-long discounts as our offers are thoughtful, not endless.

3. What can I expect in the sale?
You’ll find a curated selection of our best-loved trainers, loafers, and flats; all handcrafted, all beautifully comfortable.

4. Why does Cocorose participate in Black Friday?
Because we believe independent brands can join responsibly. Our goal is to give back to our community while staying true to our values of craftsmanship, sustainability, and care.

5. Where can I shop the sale?
You can explore all offers here: Shop the Cocorose Sale Collection