Watch the video above and learn why Janan founded Cocorose London and why it's so important for her to stay true and relevant to today's modern lifestyles.
"It’s often said that necessity is the mother of invention and this is indeed true for Cocorose London. Cocorose was conceived through my personal need and inspiration; a vision to improve and make easier the hectic lives of metropolitan women through portable fashion considerately designed for today’s modern world.
"In early 2007, I founded Cocorose London and invented my foldable footwear concept, to help make my busy lifestyle just that little bit easier and ultimately, to help myself and other women feel great, look great and just get stuff done.
"Initially designed as a foldable ballerina style shoe that would fit neatly in my handbag for when my heels would start to pinch, I’m proud that my concept has evolved over the years and Cocorose has become known for our incredibly comfortable and flexible, everyday wear flats and novel designs.
"My core purpose remains to empower women by designing beautiful and incredibly comfortable flats that deliver confidence, ensuring our Cocorosers look amazing, feel even more amazing and can conquer the world.
"I've had the most incredible journey over the past decade and a bit. As an entrepreneur, I've been so honoured to have been invited to No.10 Downing Street to talk about my exporting success and I was selected as one of four entrepreneurs to accompany former PM David Cameron on a trip to the Milan Expo, to help champion British businesses. I've been invited to speak at the Institute of Directors (IoD), been featured in numerous books, on the BBC including BBC Breakfast and BBC Business Live, and in fashion magazines and national newspapers such as The Sunday Times and The Telegraph's Stella Magazine. I've also been a finalist in the Women of the Future Awards and the Great British Entrepreneur Awards.
"We recently celebrated our 12th birthday and it was so lovely to reflect over the past number of years but also, to create memories for the future. Click HERE to watch our videos and read more about our 12th birthday.
"I’m incredibly proud that my designs are worn by high profile customers and international fashion bloggers but most importantly, that women all around the world choose to wear Cocorose shoes and keep coming back for more. This for me is truly exciting and rewarding and inspires me every single day."
Founder & Creative Director,