London Unfolded… #CocorosingIt in Hampstead

London. As one of the world’s most vibrant and cosmopolitan cities, it’s no wonder that our capital is a source of inspiration, from technology and entrepreneurial start-ups to art, fashion and film. Drawing on our own London roots, we’ve named each of our shoes after some of our favourite areas, from Bayswater to Shoreditch and Kensington to Hampstead. Let us take you on a tour of London with the latest in our series of blog posts that will explore the different areas our city has to offer. We hope we will inspire you to pick up your Oyster card, slip on your Cocorose shoes and see what our amazing city has to offer you. #LondonUnfolded  


photo by wikimedia

Think of Hampstead and most likely images of the vast heath, beautiful houses, busy high street and cobbled laneswith bijou cafes and boutiques come to mind. But like many other areas of London, Hampstead wasn't always as fashionable as it is today.


photo by hampsteadtheatre

The Vale of Health, which borders Hampstead Heath, is a wonderfully picturesque mini village within Hampstead, with narrow passages running between the large villas and cute cottages. In the 1700s however, the Vale of Health was a marshy bog, originally known as Gangmoor and then Hatches Bottom.

Sandy Heath Pond

photo by

The marshlands were drained to make way for a pond in 1777 and this allowed a few cottages to be built, although the area continued to be seen as a blight on the heath. In an attempt to shed its old image, in the early 1800s enterprising locals renamed Hatches Bottom as Vale of Health. New houses were built and leading literary figures of the time, including Leigh Hunt, Byron and Shelley, moved in or visited the area.


photo by

On the edge of the heath, this was a perfect spot for poets, artists and writers, 'village life half an hour from Piccadilly Circus' as described by Sir Compton Mackenzie.  Two hundred years later, the Vale of Health has grown from those first few cottages but it still retains a village feel and provides the perfect setting for exploring the heath. Make a loop from the Vale through the heath and finish in Hampstead at our favourite cafe Ginger & White for a coffee and cake.


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Happy Cocorosing!



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