There’s no doubt that water is an absolute necessity. We need it to live, function and thrive. Being so accessible to us here in the UK, we might often forget just how important it really is.
Unfortunately, this essential is still a luxury for a lot of people, with approximately 780 million people not having access to clean drinking water. That's why, for our studio HQ here in London, we decided to invest in watercoolers from AquAid, which means that with each purchase of water that we make, an automatic donation is made to the Africa Trust. The Africa Trust will use these funds to build fresh drinking water wells in areas in Africa where they are needed the most.
Having donated £12 million and brought clean drinking water to more than 2 million people to date, AquAid’s mission is to empower children and adults to rise above their circumstances and strengthen their communities.
One of these so called ‘Elephant Pumps’ is currently being installed in Africa on our behalf and will provide clean drinking water for many people in need as well as reducing the distance children have to go to fetch water, which will give them back valuable time and allow them to stay in school.
Our brand’s name will be proudly displayed on our well and we look forward to sharing the photos with you.
Team Cocorose xx