Yesterday evening we went to the ballet! Cocorose London hosted a luxurious evening of glitz and glamour at The Royal Opera house in Covent Garden for six exclusive members of press. The purpose of the evening was to introduce our Alice shoe from The Royal Ballet collection in amongst the setting and ballet production that inspired the design of these fantastical shoes. And also to introduce our beautiful new Autumn Winter 2013 collection!
Once our guests had arrived at the Royal Opera House we were taken on a private and very special backstage tour. It was absolutely fascinating to see the inner workings of the theatre and gain a better understanding of just how much work goes into putting on one of their world famous productions. Barry Stewart, our very knowledgeable guide told us that the dancers worked six days a week, rehearsing from 10am until 6:30pm if they weren’t on stage that night and, even if they were on stage, they rehearsed from 10am until 5:30pm and then performed until well gone 10 o’clock in the evening. Incredible! The Royal Ballet dancers work so hard and dance for such long hours that they manage to go through forty pairs of Pointe shoes a month, yes…forty…MORE than a pair a day. It was fair to say that we were all entirely stunned.
After our whistle stop tour we gathered in one of the Trust Rooms, Cocorose’s presentation room for the night and what used to be one of the dressing rooms for the dancers many years ago. In this plush room were tables and tables full of Cocorose London shoes! It was shoe heaven. Our new Autumn Winter collection launches our new pointed toe and pointed loafer styles and, of course, our classic ballerina pumps in sophisticated colours. Cocorose also explained to our lovely guests how the design of the Alice shoe came around and how the bright colours and bold prints were inspired by Alice's Adventures in Wonderland, the very production they were about to see (which got us even more excited!).
During the intervals we came back to our Shoe Haven for drinks and nibbles, including scrumptious canapes of cheese scones, smoked salmon blinis and butternut squash croquettes; smoked chicken and orange salad and Parmesan risotto; and of course, the all-important dessert of rhubarb crumble with custard and white chocolate mousse with brownies!
Needless to say, the ballet was beautiful, awe-inspiring and left everyone absolutely buzzing. An all-round magical evening! Thank you so much to everyone for coming; we hope you love the Alice shoe and the new AW13 collection as much as we do.
Left to Right : Laura from S Magazine, Phoebe from Cocorose London, Zelta from Wingfield PR, Lauren from Red Magazine, Janan from Cocorose London, Alisha from YOU magazine, Bernie from InStyle, Dana from Glamour and Sophie from Grazia.