Spotlight On...Orange Tree

The month the Spotlight is on Orange Tree, a gorgeous store in Devon. We spoke with the director of Orange Tree, Li Case, to find out a little more! 

So, Li, when did you open The Orange Tree and why?

I set up Orange Tree 15 years ago when I returned from living in the US. I could see a huge gap in the market in the Westcountry for the type of interiors and gifting store that I'd always wanted to own. My passion in life is simply lovely things. Whether intricately made, simply designed or just beautifully natural, things to make your life more fun and gorgeous.

And is there a particular look that you wanted to achieve in your store?

I wanted an interesting shop that everyone could feel comfortable in, simple and always evolving. I love using bold statements of wallpaper and unusual pieces whether furniture, candlesticks, mirrors – anything I can find!

What are your current favourite fashion items from your store?

Cocorose shoes are my favourite at the moment. I'm also really excited by the Markberg handbags that I have coming in soon.

 Which Cocorose ballet pumps are your favourite?

My personal favourite are the Canonbury Leopard pumps. I wear them with everything from my jeans to my LBD when my feet are tired of heels at the end of an evening. They work with everything.

What do you feel makes The Orange Tree special?

I think what makes Orange Tree special is that I'm constantly adapting and transforming it into not only a place I want to shop but also an exhilarating place to come to work every day. I'm very lucky as my workplace is full of small mountains of gorgeous brands like Mulberry, Kipling and Cath Kidston, and at the same time I get absorbed by lovely and charming locally made items and smaller brands that I've scouted on my travels. I want my shoppers to get that same cheeky thrill I do. 

What are the essentials every woman needs in their wardrobe this season?

A great pair of jeans, a stunning piece of jewellery, a great bag - I love the classic Mulberry Bayswater and of course a beautiful pair of Cocorose pumps.

A huge thank you to Li for taking the time to answer our questions, we absolutely love Orange Tree. If you’d like to know more about Orange Tree you can visit their website at

Orange Tree, Darts Farm, Topsham, Devon EX3 0QH

Tel: 01392 876688  Fax: 01392 878277  Email:

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