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November 11, 2012
Spotlight On Our Edgy East End Stockist - 11 Boundary
This month’s ‘Spotlight On’ feature focuses on 11 Boundary, a beautiful and eclectic boutique based in the heart of Shoreditch, in the achingly hip and fashionable borough of Hackney in East London.
Cool, chic and ultra stylish with a minimalistic and tasteful decor, 11 Boundary is the brainchild of owner Debra Winstanley who, after years of experience in the industry, spotted a niche in the market for a womenswear store in the area and decided to go it alone.
11 Boundary is the first dedicated mid-range designer womenswear store in Shoreditch and stocks reputable and cool brands such as American Vintage, Malene Birger, House of Harlow, LAMB, Wildfox and of course, our very own Cocorose London.
What makes 11 Boundary unique is that it offers customers a focused, yet wide and versatile range for all, from cool rock chick to elegant chic. They pride themselves on sourcing good fabrics, materials and styles, focusing instead on good quality rather than fast fashion.
Products are displayed beautifully in gilded frames, on bespoke tables and on fabulous shelving, allowing the designer items to stand out and speak for themselves.
With thanks to Debra Winstanley and the team at 11 Boundary.
11 Boundary
11 Boundary Street London
E2 7JE