But there was something more – something far bigger - to my concept rather than just a pair of foldable shoes that would help to ease the pain from heels.
This was about making my life and other womens’ lives easier and empowering us with comfort and confidence so we could master our day. Women are multi-tasking more, juggling careers, family and everything that life throws at us and we’re taking a stance to be measured by our performance and success rather than what we’re wearing.
We’ve heard the stories of Nicola Thorp and PwC; of MP Gill Furniss’ daughter forced to wear heels and having an injury and of air stewardesses taking action against their uniforms. There is a movement that’s been gaining momentum for the equality of women, whether it be equal pay, the #MeToo campaigns and the row over women being forced to wear heels, whether at work or on the red carpet.
Cocorose London was built on our philosophy of WomenPowered; the very foundations of this movement, lending confidence through comfort and style and empowering women with the freedom of choice to wear what she wants and when.